In today’s internet world filled with AI, search engines like Google don’t just want a lot of content—they want content that’s trustworthy and real. This is where E‑E‑A‑T and Human Authenticity come into play.
Let’s break this down in a simple way.
📘 What Does E‑E‑A‑T Mean?
E‑E‑A‑T stands for:
- Experience – Have you used or tried the thing you’re writing about?
- Expertise – Are you well-versed in this subject?
- Authoritativeness – Do people see you as a dependable source?
- Trustworthiness – Can readers and search engines rely on your content?
Google applies this concept to determine if your blog or website deserves a higher ranking in search results.
🤖 Why It Matters More Now (In the AI Age)
These days many folks use AI tools like ChatGPT to churn out content . But not all AI-generated content is up to par. Some of it is made up, lacks depth, or is just copied from elsewhere.
Google and AI search tools now look for:
- Content made by actual people.
- Articles with personal experiences genuine opinions, and solid facts.
- Websites that are upfront about their authors.
So, if you paste AI-generated content without any real input, Google might give you a lower ranking.
👤 What does Human Authenticity mean?
Human Authenticity refers to content that feels genuine, as if someone with real knowledge wrote it.
Here are some examples:
- Write “I tried this tool for 2 weeks and here’s what happened” instead of just describing what the tool does.
- Add your name, a brief bio, and even a photo to show you’re a real person.
This gives your blog an air of sincerity and reliability.
📄 Google’s Stance on AI-Generated Content
Google has stated:
“Using AI to create content is okay if it’s helpful, honest, and made for real people.”
So, you can use tools like ChatGPT, but you should always include your own insights and experiences. Don’t publish AI content without looking it over or making it better.
🛠️ How to Make Your Blog E‑E‑A‑T Compliant
Here are some straightforward ways to ensure your blog follows E‑E‑A‑T:
✅ 1. Talk About Your Experiences
Write about things you’ve done, seen, or tried yourself.
✅ 2. Show What You Know
Share your knowledge or explain how you learned about the subject.
✅ 3. Establish Credibility
Include links to reliable websites or get other blogs to mention yours.
✅ 4. Gain People’s Trust
Use your actual name, be open, and ensure your site is secure (use HTTPS).
🆚 Examples: AI vs Human Content
Here’s how a bad post differs from a good one:
❌ Poor AI-generated content:
“This app is great for SEO.” No details, no personal experience, no author.
✅ Quality human-written content:
“I tried out this SEO tool for 21 days. It boosted my site’s search position by 30%. Here’s how I put its capabilities to work…” This demonstrates experience, outcomes, and firsthand application.
Final Thoughts
In 2025 genuine stories personal knowledge, and reliable information hold more value than ever before. To get your blog to appear in Google or AI search results:
- Be authentic.
- Talk about what you know.
- Use AI as a tool—but always add your own perspective.
