With more people using voice assistants like Siri, Google Assistant, and Alexa, voice search is becoming a big part of how people search for things, including wearable devices like smartwatches and fitness trackers. To make sure your wearable tech website appears in these voice search results, it’s important to optimize your site. Below are the steps you can take to improve your SEO for voice search.
1. Use Natural, Long-Tail Keywords
Why It Matters
When people use voice search, they tend to ask full, conversational questions like, “What’s the best fitness tracker for running?” rather than typing short phrases like “best fitness tracker.” This means you should focus on long-tail keywords—phrases that are more specific and match how people speak.
What to Do
You can use tools like Google Keyword Planner to find these types of conversational phrases. Once you know what people are asking, include those questions and answers in your content. For example, instead of just using the term “fitness tracker,” you might want to target the phrase “Which fitness tracker is best for beginners?”
2. Aim for Featured Snippets
Why It Matters
A lot of voice search results come from Google’s featured snippets, which are the short answers you often see at the top of search results. Being featured here is important because these snippets are commonly read aloud by voice assistants.
What to Do
Create content that directly answers common questions about wearable gadgets. Use simple, short sentences and bulleted lists, so your content is easy for Google to pull into a snippet. For example, if someone asks, “What’s the battery life of a Fitbit?” you could have a clear answer like, “Fitbit Charge 5 lasts up to 7 days on a single charge.”
3. Optimize for Local Searches
Why It Matters
Many voice searches are related to location. For example, someone might ask, “Where can I buy a smartwatch near me?” If you have a physical store that sells wearable gadgets, you need to make sure your site is optimized for local searches.
What to Do
Make sure your site includes information about your store’s location, hours, and contact details. It’s also important to claim your Google My Business listing. Encourage customers to leave reviews because positive reviews can boost your local search rankings.
4. Use Schema Markup to Help Search Engines
Why It Matters
Schema markup is a type of code you add to your website to help search engines understand your content better. It can improve your chances of appearing in voice search results by making your content more easily recognizable.
What to Do
For wearable tech websites, you can add Product Schema to your product pages. This includes details like price, availability, and customer ratings. If your website answers common questions, adding FAQ Schema will help you appear in voice searches when people ask those questions.
5. Make Your Website Mobile-Friendly
Why It Matters
Most voice searches are done on mobile devices. If your website doesn’t work well on mobile or takes too long to load, people will leave, and Google may rank you lower.
What to Do
Make sure your website is responsive, meaning it adjusts to fit different screen sizes, like smartphones and tablets. You can also use tools like Google’s Mobile-Friendly Test to check if your website is easy to use on mobile devices.
6. Create FAQ Pages for Common Questions
Why It Matters
People often use voice search to ask questions. Having an FAQ page that answers common questions about wearable tech can help you rank higher in search results.
What to Do
Make a list of the questions people frequently ask about your products, like “How do I set up my smartwatch?” or “Which fitness tracker is best for swimming?” Provide simple, clear answers to these questions. Using structured data (schema) for your FAQ section can increase your chances of being featured in voice search results.
7. Write in a Conversational Tone
Why It Matters
Since voice search is conversational, your content should sound like the way people naturally speak. This helps search engines understand your content and match it to voice searches.
What to Do
Avoid using overly formal or technical language. Keep it simple and straightforward. For example, instead of saying, “Wearable devices use advanced algorithms to monitor physical activity,” you could say, “Your fitness tracker counts how many steps you take each day.”
8. Optimize for Location-Based Queries
Why It Matters
When people use voice search, they often ask location-specific questions, like “Where can I buy the latest smartwatch?” or “Is there a fitness tracker store near me?”
What to Do
Include location-specific information in your content. For example, if you have a store near a major landmark, mention it in your content, like “Visit our smartwatch store near Times Square.” This can help you appear in location-based voice searches.
