As voice assistants like Siri, Google Assistant, and Alexa gain popularity, voice search has become a key part of how we find information. People use their voices to search for all sorts of things—from new gadgets to fitness products such as smartwatches and activity trackers. If you run a website that sells wearable tech, you need to optimize your site for voice search to make sure it appears in these results.
Here’s a guide to help you boost your SEO for voice search and make your wearable tech website stand out.
1. Use Natural Long-Tail Keywords
Why This Matters:
When folks use voice search, they ask questions in a more casual way. For instance instead of typing “best fitness tracker,” someone might ask, “What’s the best fitness tracker for running?” Voice searches are longer and more specific, so it’s crucial to focus on long-tail keywords that match how people talk.
What to Do:
Use keyword research tools like Google Keyword Planner to find conversational phrases people are using. Once you’ve identified these phrases, work them into your content. Instead of just targeting “fitness tracker,” try targeting more specific queries like “Which fitness tracker is best for beginners?”
2. Go for Featured Snippets
Why It’s Important:
A large portion of voice search results come from Google’s featured snippets—brief direct answers shown at the top of search results. Voice assistants often read these snippets aloud making it crucial to aim for this prime position.
What to Do:
Develop content that provides straightforward answers to common questions. Use clear brief sentences and include bullet points or numbered lists to enhance readability. For instance, if someone asks, “What’s the battery life of a Fitbit?” offer a clear response like, “Fitbit Charge 5 has a battery life of up to 7 days on a single charge.”
3. Optimize for Local Searches
Why It Matters:
Voice searches often have a local element. People might ask things like, “Where can I get a smartwatch close by?” If you run a physical store that sells wearable tech, it’s crucial to optimize your website for local searches.
What to Do:
Put details such as your store’s address, business hours, and phone number on your website. Make sure to set up your Google My Business listing and ask happy customers to write reviews, as good feedback can boost your local search rankings.
4. Use Schema Markup to Help Search Engines
Why It Matters:
Schema markup is a type of code that helps search engines get a better grasp of your website’s content. By adding schema, you boost your chances of showing up in voice search results.
What to Do:
For a wearable tech website, add Product Schema to your product pages. This includes information like price, availability, and customer ratings. You can also put FAQ Schema into action if your website answers common questions. This increases your odds of appearing in voice search queries.
5. Make Your Website Mobile-Friendly
Why It Matters:
Because most people use voice search on their phones or tablets, your website needs to work well on these devices. If your site loads or doesn’t adjust to different screens, it might hurt how well you show up in search results.
What You Should Do:
Make sure your website is easy to use on mobile devices and fits different screen sizes. You can use Google’s Mobile-Friendly Test to see if your site gives mobile users a good experience.
6. Make FAQ Pages for Common Questions
Why This Matters:
People often use voice search to ask specific questions. Having an FAQ page that answers common questions about wearable tech can help you rank higher when people use voice search.
What You Should Do:
Pinpoint the questions your customers often ask about your products. Some examples are “How do I set up my smartwatch?” or “Which fitness tracker works best for swimming?” Give easy-to-understand answers to these questions. Adding structured data to your FAQ section can boost your chances of showing up in voice search results.
7. Use a Conversational Style
Why It’s Important:
Voice search queries sound like everyday conversation. Your content should match this style. Writing in a natural chatty way will help search engines grasp your content better and link it to relevant voice searches.
What You Should Do:
Don’t use fancy words. Keep it simple and easy to understand. For instance instead of saying, “Wearable devices use advanced algorithms to monitor physical activity,” say, “Your fitness tracker counts how many steps you take each day.”
8. Make Your Content Easy to Find for People Searching Nearby
Why It’s Important:
A lot of voice searches are about finding things close by, like “Where can I buy the newest smartwatch?” or “Is there a store that sells fitness trackers near me?” If you make your content easy to find for these kinds of searches more people will see it.
What You Should Do:
Add local details to your content. If you have a brick-and-mortar shop, point out well-known places or areas nearby. For example, you could say, “Check out our smartwatch shop close to Times Square.” This can boost your rankings in voice searches based on location.
